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Tuesday, April 12, 2011

1:29 PM

Carsharing and Rental Car Taxes

A (hopefully) low-profile bill is passing through the New Jersey legislature that would exempt carsharing from the $5 per trip rental car tax, according to the Associated Press.

The measure is sponsored by Ruben Ramos Jr., D-Hoboken, and will certainly help that city's Corner Cars program (operated by Connect by Hertz), as well as Zipcar members in the Garden State.

The idea of taxing carsharing like a rental car transaction doesn't go away because:

  • Many people still don't "get" carsharing and continue to see it as some sort of "hourly car rental"
  • Governments are hurting for revenues and this look like an easy and fair (if you don't understand what carsharing is) way to increase revenues

To most of us exempting carsharing from rental car taxes is a no brainer.  In most places, rental car taxes are dedicated to tourism and convention promotion, but carsharing is primarily a mobility option for local residents.  So, on the most fundamental level, why would you tax something you want more of?  Yet, it's an issue that doesn't seem to go away and one that is probably going to have to be resolved on a state by state and possibly even, city by city basis.

New Jersey isn't the first place to struggle with this issue: Flexcar in Washington State also faced the issue a couple of years ago.  The state decided that some longer trips made in carsharing vehicles looked an awful lot like car rental trips and not like than the classic 4-5 hour around town carsharing trip.  Yes, some trips taken by carsharing may be as long as a car rental trip but, to me, if you just had to tax something, I'd base the distinction on whether the trip was they taken by people from out of the area or not (which Washington officials said was too difficult!)

Word to the wise: if your carshare isn't exempt from rental car taxes, why not?  It won't happen overnight but doesn't take that much time or effort.  Start by finding an advocate in the appropriate level of government (that the tax is levied at) to introduce legislation.  You'll have all sorts of supporters and few detractors.  Just be ready for one of the car rental giants to show up at the hearings claiming that car rental is "just like carsharing" (as they have done in Chicago) and should be entitled to the same benefit.  NOT! (until they show that they deliver the same benefits to society).

If you're wonky on the subject, the Tax Foundation posted this informed discussion about rental car taxation.  Thanks to RelayRides for Tweeting the link to this article the other day.

Saturday, April 2, 2011

2:09 PM

The difference between car sharing and car rental


In light of several new innovations in shared vehicle services, I think it is useful to review what the essential elements of carsharing are.  And why I consider some services, often referred to as carsharing, are actually car rental.

The simplest description of carsharing that I can come up with is this:
  • Unit pricing that includes fuel and insurance
  • Unattended access to the vehicle at trip start and end
Yes, there are other characteristics of current carsharing services - membership, parking, etc. but they aren't what make carsharing distinctive.   This means that Whipcar, and now Buzzcar, don't meet a key aspect of my definition - unattended access - since both require some sort key exchange.  And for what it's worth, at the present time two current P2P start ups in the US - Getaround and Relayrides appear to have 2 classes of vehicles in the fleet - those with technology and those without.  Of course, this "unattended access" could be easily provided with a simple mechanical lockbox mounted on a wall or post near the vehicle, as a number of carsharing companies have quite successfully employed over the years.

Another innovation that's gotten some press recently is the Peugeot Mu program.  While offering a wide range of vehicle types, it, also, does not meet my definition of true carsharing since (correct me if I'm wrong someone) members have to collect the vehicle keys in person.

Why is this important?

Don't get me wrong, I think car rental serves a useful function and p2p car rental, such as Whipcar, even more so (since it uses existing vehicles more efficiently and provides a gateway into shared vehicles for die-hard "can't pry my hands off the steering wheel" car owners).

The reason I think it's important to make the distinction between carsharing and car rental is because there is a large body of research that demonstrates substantial benefits to individuals, to cities and to the environment when people join and use carsharing - fewer cars, lower VMT, etc.  I would suspect that car rental might be able to demonstrate some of these benefits, although probably to a much smaller degree, but so far these companies have not commissioned any independent studies to validate their impact.  Until the benefits of other service models are quantified, I believe it is important that cities not extend privileges, such as marketing partnership, parking benefits, etc. that have been earned by carsharing.

Friday, April 1, 2011

12:40 PM

Zipcar IPO set for April 14


In filing yet more papers with the US Securities and Exchange Commission recently, Zipcar took the final step in its long process to sell equity shares to the public.  April 14 is the day when the marketplace will first say what Zipcar is worth.  

Since this is a carsharing industry blog, you may well be wondering why I have been so silent on such a major milestone in the carsharing world.  The reason is I'm a Zipcar stockholder.  (I got my tiny amount of shares as a co-founder of Flexcar and with the so-called "merger" of Flexcar and Zipcar, they became Zipcar shares.)  Under SEC rules, during the IPO process current shareholders must observe a "quiet period", so I have kept my comments to myself.  Like other industry observers, I've been fascinated by the operational detail revealed in Zipcar's SEC filings.   

The whole IPO process has been a long and involved, with detours to buy Streetcar in London and invest in Avancar in Barcelona, but hopefully the IPO will have a good outcome.  Although competitors might wish differently, a successful Zipcar IPO will be another sign that the world is ready for alternatives to cars and car ownership.

Sunday, March 27, 2011

12:44 PM

Easy US Commute Mode Web Site

Ever wonder where the highest percentage of carpooling commuters is in the US?  (Hint, it's not in California or New Jersey.)  Now a new web site easily and quickly gives the answer.

As regular readers are aware I'm fascinated by the amount of useful transportation data available on the web.  In the past I've mention the excellent and customizable Housing + Transportation nationwide maps put out by the Center for Neighborhood Technology in Chicago.  

Now FindTheBest.com has put up a web site that slices through a thin section of US Census data, making it very easy to compare commute modes for US cities. 



(Click on the Find the Best title to open the web page in a separate window.)


Using data from the 2008 American Community Survey, commute mode search provides worker population, percentages for drive alone, public transportation, walking carpool, taxi/motorcycle/other. Sadly, bicycle commuting is lumped in with "other".  The site also allows users to easily filter the data in a variety of ways - not only by state, but also general city size (small, medium large) or, if you want, more precisely by specific worker population ranges.

Answer to the carpooling question: Woodburn, Oregon had the highest percentage of carpooling in the US!  Who would have guessed?

Currently, FindtheBest.com has data in over 800 items in a variety of categories, both data and products. The data source for each rating is provided.  Take a look.  (Thanks to WalkScore for tipping me off to this.)

Wednesday, March 23, 2011

4:08 PM

Making A Mint in Boston


Boston-Cambridge is getting pretty crowded with carsharing companies.  With the arrival of Mint Cars on Demand, there are now 6 carsharing companies in the area.  This may be a record number for any single city - beating Berlin or Shanghai's totals.

Mint opens its Bean-town operation with 10 locations, each starting with 2 vehicles in the "classic" and "economy" rate classes.  They are in the prime North End and Cambridge area and all are off-street locations.  The signature Smart cars from Manhattan operation do not appear to have made it to the Boston fleet.  Mint reportedly has about 100 vehicles in New York City.

Mint shook up the New Yoirk carsharing market a while back with an audacious marketing campaign of $2 per hour weekday rates to attract new members.  Currently they feature 3 classes of vehicles ranging from $4.00 to $11.70 per hour and daily rates of $55 to $119 depending on vehicle, plan and day of the week.  All rates include 180 miles.

One of the ways Mint keeps rates low is that they do not automatically include full insurance coverage, but only state minimum coverage (similar to Connect By Hertz).  Mint offers additional Collision Damage Waiver coverage, either on a per trip or annual basis, for people who are not already included on a personal auto insurance policy.

Mint was founded in Oct. 2008 by Richard Ull, owner and operator of a number of NYC parking facilities.  In 2009 he was quoted in Auto Rental News as saying "“If I wasn’t in a car parking business, I wouldn’t own a car sharing business right now.”

I have to admit, I never would have guessed Mint to be the next contender at the Boston carsharing joust!  But it's is a logical choice because parking is difficult, public transportation is good and the customer demographics are favorable for carsharing.  And besides, Zipcar has been developing a pool of potential customers for over 10 years so that Mint and other carshares can draw from. It seems likely that many customers may be members of several carsharing companies in order to have goood access to the closest vehicles to their home or work.

Best of luck to all contenders.

Monday, March 21, 2011

3:20 PM

BMW enters the one-way carsharing market

Those premium German car companies must know something we don't!

BMW announced it was getting into the one-way carsharing business in Munich, with a fleet of 300 BMW 1-series and Minis, starting in April; followed by 500 vehicles in Berlin.  They're calling it "Premium Carsharing".

Parking will be a combination of floating, on street parking and garages within the large "Mittler Ring" area of Munich.

Drive-Now application fee will €29 (about $40 US). The charge for using vehicles is €0.29 per minute, which includes sales tax (the same rate that Daimler is charging in Hamburg). The Mini Cooper will have a maximum hourly charge of €14.90.   Drive-Now offers a special rate allowing  a customer can interrupt a trip but keep the DriveNow vehicle "on hold" at a cost of €0.10 per minute.  This addresses one of the common concerns customers worry about with one-way service.

The service, Drive-Now, will be 50-50 owned by BMW and Sixt Car Rental, with BMW providing the cars and technology and Sixt handlihng the operations.  BMW has created a new division for the service - BMWi - the i for innovation to indicate they're more than just an auto manufacturer.  BMW and Sixt say they aiming to provide service in many countries with a goal of 1 million members by 2020.

Of course, there's a app (!) to locate the closest vehicles.

This has got to have the existing carsharing companies in these cities worried (some more than others):
  • München - StattAuto München, DB Carsharing and Drive Carsharing; and 
  • Berlin - Cambio, Hertz Connect, Stadtmobil, DB Carsharing, Sixti Car Club (competing with their own brand) and Greenwheels 
Presumably Daimler car2go  executives are unhappy that the field is getting more crowded - especially with more versatile 4 door vehicles at competitive rates.

And what impact will this have on Zipcar's world strategy?

But perhaps it will be a repeat of the situation a decade ago when first generation carsharing companies worried about competition but found there was plenty of room for several companies in major cities - perhaps the existence of competition legitimizes the concept in consumers' minds?  But since application fees are so low, customers could certainly afford to join multiple services.

The launch of a second one-way carsharing service should put cities on notice that they need to "think outside of the box" to develop parking policies that not only accommodate these new mobility services, such as one-way carsharing and bikesharing but also promote them!  In the long run, I expect these services are going to be more like a public utility than anything else.   Although this will have beneficial effects for residents, if a city generates any significant revenues from vehicle registration fees, they will likely see this source decline, just as we're seeing lower gas tax revenues.
2:20 PM

Car2Go and Taxis

(Note: this article has been signficantly updated since the original posting.  - Dave)

Logically, you'd think that car2go's one way service would be a threat to taxi companies. And at least in one European country you might be right.  According to a recent article in Die Welt am Sonntag, taxi drivers in Germany aren't feeling too threatened by car2go.

According to the Feb. 1, 2011 article by Steffen Fründt, the taxi business in Germany is cashing in.  50,000 taxis driven by 22,500 operators (many are one-person companies) and did more than 3.5 billion Euro business in 2010.  (They do this driving about 2.6 hours of the 9.5 hours average shift, the article says.)  And taxi operators in Germany have done a good job using regulations to keep others, such as van services, from poaching their core business.  As in other countries, taking people to airports and transporting seniors seems to be a major part of their business.

In the article Thomas Gratz of the Taxi- und Mietwagenverbands BZP (Taxi and Rental Car Association) is quoted saying he doesn't think car2go poses much of a threat.  Given that the majority of car2go users are between 18 - 35 years old, the article explains:

"The highest trump in the sector was the demographics, "says Thomas Gratz of the taxi association. "There are more old people, and are more likely than the young to rely on a taxi." Seniors become loyal clientele for taxis, which can be driven to shopping, hairdressing, opera or dialysis. "In rural areas, ambulance runs make for some entrepreneurs from 70 to 80 percent of the business," says Gratz. The biggest competitor to the taxi industry was the DRC.

Gratz was quote saying that the biggest threat to taxis are van services, which are currently restricted, getting a foothold in Germany.  No doubt he's right but it seems to me likely car2go will have an effect.  

Meanwhile in Spain

Thanks to local intel, I've been made aware that taxi drivers in the city of Valencia are feeling a lot more threatened by the possibility of car2go coming to that Mediterranean coastal city.  Following initial conversation with car2go last November, the President of Valencia Taxi Federation and came out strongly opposed, according to the El Mundo newspaper in Valencia.  
"We do not want this project to go forward because it proposes a service that goes directly into competition of the taxi industry, "said Juan Antonio Guardeño, the head of the federation.  He explained that taxis have experienced a 40% drop in business as a result of economic crisis, which has reportedly affected Spain much worse than Germany.
Reader response to the taxi drivers' complaint on the El Mundo web site seems mostly in favor of having a car2go option.  Said one writer: "It seems ridiculous for the taxi drivers, or whoever, to protest improved citizen services. I am sure there will be many users of this service as soon as it is started.  I'm sick of the blood sucking taxi drivers who let other car and van delay them in order to scrape a few pennies more my pocket - as if they don't already have enough."


My 2¢


It would appear the taxi drivers in Valencia need to do a little PR, at least with one customer!  And as a commenter in Valencia he taxi observed, the taxi companies did not oppose a one-way bike sharing system, which, arguably, will affect their business, at least slightly.  


Any new innovation that "gets traction" (to use a car metaphor) results in winners and losers.  My guess is that, overall, taxis will lose less than they think from one-way carsharing in their cities.  But, I can certainly understand that it's in their interest to do what they can to minimize these losses.  And it is ultimately the duty of city governments to do balance competing interests to do what's best, overall, for their city.  


Overall, car manufacturers will be the big losers - but they're already watching the decline in sales in their home markets and thinking about options — such as one-way carsharing.