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Tuesday, October 5, 2010

8:52 AM

Transport for Suburbia - it's the "network effect"

Most planners, politicians and advocacy groups have written off suburbia as ever having enough population density for public transit.  Yet they are a critical part of getting our energy and greenhouse gas house in order.   The problem, we are told, is "there's not enough density to support transit".

The good news is that there's hope, confirmed in a recent book that I can highly recommend to anyone interested in transportation: Transport for Suburbia: Beyond the Automobile Age by Australian researcher Paul Mees (Earthscan, London, 2009).

Paul Mees "x-rays" these density statements (as he call it), showing where they came from and where they went wrong. He shows that part of the problem is that we've been measuring density inconsistently and the major problem is we are building incomplete transit systems.   The book includes detailed histories of the transit systems in a number of major cities - Los Angeles, Chicago, Toronto, Vancouver, Melbourne, London, Zurich, Auckland, Singapore and Curituba, Brazil - describing how they responded to the highway building and other challenges, such as a privatization.  

He points out that the in the past 20 years the density of many European cities has declined significantly, as they have allowed urban sprawl on their outskirts.  Yet, these areas have much better public transport than almost city in the US with much higher density.  

But Transport for Suburbia is not primarily about density, it's a very readable discussion of the elements high quality public transportation.  The basis, Mees argues, is the "network effect" - providing convenient frequent service with easy transfers, allowing rider to get anywhere from anywhere on the network.  In larger cities this would be high density rail, or bus rapid transit (busways), with feeder buses.  He provides examples showing cities with such systems are more efficient and require less subsidy than other services.

Besides density, Transport for Suburbia takes on some of the sacred cows of transportation planners.  His chapter on privatization is a treasure and he provides recommendations for how agencies can handle it. He argues that traffic congestion on highways is more effective in getting people to consider alternatives than are tolls and congestion pricing.  Along the way you'll learn how the Swiss are able to provide high quality service with longer headways using a technique called "pulse scheduling" and (spoiler alert) why GM isn't responsible for killing the red-line trams in Los Angeles (since ridership was already in decline.  And, Mees describes a transit system in a city of 44,000 people that offers 10 minute bus headways 6 days a week and has a higher transit mode split than London!  (Answer: Schaffhausen, Switzerland)

The book concludes with a series of recommendations that summarize his points very nicely.  If there's anything lacking in Transport for Suburbia, I would have liked a few more illustrations and charts. Parking disincentives for cars are mentioned only in passing and I think he underestimates the value of behavioral change strategies like TravelSmart, individualized marketing programs.  But those are subjects for other books.  And, for what it's worth, he doesn't mention carsharing.

The book is written for citizens as well as planners - it's low on the jargon and is "just right" at 200 pages. You can sample some of the pages from Transport for Suburbia in this preview.  

Sunday, October 3, 2010

2:00 PM

car2go Austin passes 10,000 members

Free is a very good price if you want to get people to try your product!  And free certainly helped Daimler's innovative car2go personal mobility service in Austin, Texas, to 10,000 members in less than a year.

The Austin Business Journal article reports that about 50% of members are between 18 - 35 years old.  So these membership numbers are all the more impressive since there has not been major the exposure to the University of Texas students until this fall.


Membership growth rates could change somewhat since car2go will soon charge $35 to join, at least that's the pitch when this was written.   But car2go on Twitter and other buzz, such as their active sponsorship of local bands, will certainly help maintain the momentum.

The Austin Business Journal reports that 80,000 trips have occurred since the beginning of the year with the average trip between 30-60 minutes.

Daimler reported 235,000 trips during the first year in their Ulm, Germany, car2go pilot (although I believe there were somewhat more vehicles in operation).  Membership is now 19€ for the Ulm program - about $26 - but one suspects there are on-going promotional deals available there, as well.  Usage rates in Ulm are significantly lower - about 26¢/min. but a little more expensive per hour - $13.60/hr. - at current exchange rates.

A reminder about the basic operating parameters of car2go:
  • On-demand - no need to specify start or end times (see below)
  • One way trip option
  • Park anywhere in a large zone surrounding downtown - several stations are set up in downtown to make it easy to find parking and avoid having to hunt for a space.
  • Pay by the minute - 35¢ or $12.99 per hour (if the trip is over 40 minutes) or even by the day for $65 (if the trip is over 5 hours)
  • Insurance is state minimums (unlike traditional carsharing programs)
  • ONLY Smart cars (you can't rent the Wienermobile in my picture through car2go
In addition to much greater trip flexibility, there are some operational differences compared to traditional carsharing.  For example, although you can make a reservation, it's not for a specific vehicle (which might not be at the location it was when you made the reservation) but for the nearest vehicle to the point you specified (which, in theory, could be very close or some distance away).

The service operates under a special pilot program arrangement with the City of Austin, allowing free parking at downtown parking meters and some parking lots in return for free use by city employees.  An earlier Austin Business Journal report valued the barter deal at $85,000.  The current pilot arrangement expires in November of this year.  Here's a map of the floating parking zone in Austin.  For reference, it takes 15-20 minutes to drive from the north end of the zone to the south end.

Since the number of non-car owning households in Austin is low, as is transit use, it's likely that car2go is displacing other types of trips.  We'll very curious to see what the travel mode shifts are, which we're told, is in the works.  And if we ever see such a study for Ulm, we'll keep you posted, as well.